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PRIVACY POLICY

The Betta Box UK
Last updated: 30 August 2026

The Betta Box UK respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, submit an enquiry, make a payment, or use our ornamental fish importing and transhipping services.

We aim to handle your personal information fairly, lawfully and transparently and in accordance with applicable UK data-protection legislation.

1. WHO WE ARE

In this Privacy Policy, “The Betta Box UK”, “we”, “us” and “our” refer to the business operating www.thebettabox.uk and providing our ornamental fish importing and transhipping services.

Website: www.thebettabox.uk
Email: thebettabox@hotmail.com
WhatsApp: +44 7368 801191

For data-protection purposes, The Betta Box UK is generally the data controller for the personal information we collect and use in connection with our website and services.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

2. WHAT PERSONAL INFORMATION WE COLLECT

Depending on how you interact with us, we may collect:

Contact information

  • Full name;

  • Email address;

  • Telephone or mobile number;

  • WhatsApp contact details;

  • Billing address;

  • Delivery address; and

  • Other contact information you choose to provide.

Import and delivery information

When you use our importing or transhipping service, we may collect information necessary to arrange and manage your shipment, including:

  • Import details;

  • Delivery information;

  • Supplier information;

  • Shipment information;

  • Fish or livestock information;

  • Courier information;

  • Import documentation;

  • Customs or regulatory information; and

  • Communications relating to your shipment.

Payment information

We use PayPal as our payment service provider.

When you make a payment through PayPal, PayPal may process personal and transaction information necessary to process the payment.

We do not normally receive or store your full debit or credit card number, security code or other full payment credentials.

Payment information is processed by PayPal in accordance with PayPal's own terms and privacy policy.

Communications

We may retain communications between you and The Betta Box UK, including:

  • Emails;

  • WhatsApp messages;

  • Telephone communications where appropriate;

  • Enquiries;

  • Import requests;

  • Delivery communications;

  • Complaints; and

  • Other correspondence relating to our services.

Website and technical information

When you visit our website, certain technical information may be collected automatically by Wix, Google Analytics or other services operating on our website.

This may include:

  • IP address;

  • Browser type;

  • Device type;

  • Operating system;

  • Pages visited;

  • Date and time of visits;

  • Website usage information;

  • Approximate geographical information; and

  • Technical information required for website security and operation.

3. HOW WE COLLECT YOUR INFORMATION

We may collect personal information when you:

  • Visit our website;

  • Complete an enquiry form;

  • Submit an import request;

  • Contact us by email;

  • Contact us through WhatsApp;

  • Contact us by telephone;

  • Request information about our services;

  • Arrange an import or transhipment;

  • Make a payment;

  • Arrange UK delivery;

  • Communicate with us about an existing shipment; or

  • Otherwise provide information to us in connection with our business.

We may also receive relevant information from third parties where this is necessary to provide our services, including suppliers, courier companies, shipping or logistics providers, payment providers and government or regulatory authorities.

4. HOW WE USE YOUR INFORMATION

We may use your personal information to:

  • Process import requests;

  • Arrange importing and transhipping;

  • Communicate with your chosen supplier where necessary;

  • Arrange UK delivery;

  • Contact you regarding your shipment;

  • Notify you of delays or problems;

  • Process payments;

  • Provide customer support;

  • Respond to enquiries;

  • Maintain business records;

  • Deal with complaints;

  • Prevent fraud or misuse;

  • Protect our website and systems;

  • Establish, exercise or defend legal claims; and

  • Comply with legal and regulatory requirements.

5. GOOGLE ANALYTICS

We use Google Analytics to help us understand how visitors use our website and to improve our website and services.

Google Analytics may collect information such as:

  • Pages visited;

  • Website interactions;

  • Referring websites;

  • Approximate geographical information;

  • Device information;

  • Browser information;

  • Visit duration; and

  • Other website usage information.

Google Analytics uses cookies and similar technologies.

Google Analytics is a non-essential analytics service. Where consent is required by applicable law, we will not activate the relevant analytics cookies or technologies until the visitor has provided the appropriate consent.

We do not use Google Analytics to intentionally collect sensitive personal information.

Google may process information collected through its services in accordance with its own privacy policies and terms.

6. LAWFUL BASIS FOR PROCESSING

We will only process personal information where we have a lawful basis to do so.

Depending on the circumstances, this may include:

Contract

Processing may be necessary to provide a service you have requested or to take steps at your request before providing that service.

Legal obligation

We may process information where necessary to comply with a legal or regulatory obligation.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

This may include operating our business, communicating with customers, maintaining records, preventing fraud, protecting our systems and establishing, exercising or defending legal claims.

Consent

Where consent is required and is the appropriate lawful basis, we will ask for your consent.

Where processing is based on consent, you may withdraw that consent at any time.

7. INFORMATION REQUIRED TO PROVIDE OUR SERVICES

Some information is necessary for us to provide our services.

This may include your name, contact details, delivery address, import information and payment or transaction information.

If you do not provide information necessary to arrange your import or delivery, we may be unable to provide the requested service.

8. WHO WE MAY SHARE YOUR INFORMATION WITH

We do not sell your personal information.

We may share personal information where reasonably necessary to provide our services, process payments, arrange delivery, comply with legal obligations or operate our business.

PayPal

We use PayPal as our payment service provider.

PayPal may process personal and transaction information when you make a payment.

Courier and delivery companies

We may provide relevant information to courier or delivery companies so that your shipment can be delivered.

Overseas suppliers

Where necessary to arrange an import, we may share relevant information with your chosen overseas supplier.

Government and regulatory authorities

Where required or permitted by law, we may provide information to relevant authorities, including:

  • HM Revenue & Customs;

  • Customs authorities;

  • DEFRA;

  • The Fish Health Inspectorate;

  • Police;

  • Local authorities;

  • Licensing authorities;

  • Regulatory authorities; and

  • Appropriate animal-welfare authorities.

Website and technology providers

We may use third-party providers for website hosting, forms, security, communications, analytics and payment services.

Where appropriate, these providers may process personal information on our behalf.

9. WHATSAPP

Customers may contact The Betta Box UK using WhatsApp on:

+44 7368 801191

WhatsApp is operated by Meta and communications sent through WhatsApp are subject to WhatsApp's applicable terms and privacy information.

We may retain relevant WhatsApp communications where reasonably necessary to provide our services, manage imports, arrange deliveries, deal with enquiries, resolve complaints or disputes, or maintain business records.

Please avoid sending unnecessary sensitive personal information through WhatsApp.

10. INTERNATIONAL TRANSFERS

Because The Betta Box UK provides an international importing and transhipping service, personal information may need to be shared with or accessed by organisations outside the UK.

This may include overseas suppliers, international shipping or logistics providers, airlines, courier companies and international technology or payment providers.

Where UK data-protection law requires safeguards for an international transfer, we will take appropriate steps to ensure those requirements are met.

11. HOW LONG WE KEEP YOUR INFORMATION

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

Customer, transaction, import and financial records may be retained for as long as reasonably necessary for accounting, tax, business, legal and regulatory purposes.

Emails, WhatsApp messages and other communications may be retained for as long as reasonably necessary to manage the relevant enquiry, transaction, complaint or dispute.

Website and cookie information may have different retention periods depending on the technology involved.

When information is no longer required, we will take reasonable steps to securely delete it or anonymise it.

12. DATA SECURITY

We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, loss, misuse, alteration or destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

13. COOKIES

Our website uses cookies and similar technologies.

Essential cookies may be used where necessary for the operation and security of the website.

Non-essential cookies, including Google Analytics cookies, will be controlled through our cookie-consent mechanism where consent is required.

Further information is provided in our Cookie Policy.

14. MARKETING

We may contact customers about our services where permitted by applicable law.

Where consent is required for direct marketing, we will obtain appropriate consent.

You can opt out of marketing communications at any time by contacting:

Email: thebettabox@hotmail.com
WhatsApp: +44 7368 801191

Opting out of marketing will not affect your ability to use our importing or transhipping services.

15. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances, you may have rights including:

  • The right to be informed;

  • The right to request access to your personal information;

  • The right to request correction of inaccurate information;

  • The right to request deletion in certain circumstances;

  • The right to request restriction of processing in certain circumstances;

  • The right to object to certain processing;

  • The right to data portability in certain circumstances; and

  • The right to withdraw consent where processing is based on consent.

These rights are subject to applicable legal conditions and exemptions.

16. HOW TO EXERCISE YOUR RIGHTS

To exercise your data-protection rights, contact us:

Email: thebettabox@hotmail.com
WhatsApp: +44 7368 801191

We may need to verify your identity before completing certain requests.

We will respond within the timescales required by applicable data-protection law.

17. AUTOMATED DECISION-MAKING

We do not currently make decisions about customers based solely on automated processing or profiling that produce legal or similarly significant effects.

18. CHILDREN

Our importing and transhipping services are intended for adults.

You must be 18 years of age or older to use our importing and transhipping services.

We do not knowingly collect personal information from children for the purpose of providing these services.

19. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, including suppliers, payment providers and other services.

We are not responsible for the privacy practices, security or content of third-party websites.

When you leave our website, the third party's own privacy policy and terms will apply.

20. PERSONAL DATA BREACHES

If we become aware of a personal-data breach, we will assess the incident and take appropriate action in accordance with applicable data-protection law.

Where legally required, we will notify the Information Commissioner's Office and/or affected individuals.

21. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, third-party providers or legal obligations.

The latest version will be published on our website.

22. COMPLAINTS

If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to investigate and resolve your concern.

You also have the right to complain to the Information Commissioner's Office (ICO).

23. CONTACT US

The Betta Box UK

Email: thebettabox@hotmail.com

WhatsApp: +44 7368 801191

Website: www.thebettabox.uk
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